Make Me Up

Make Me Up, a film by multimedia artist Rachel Maclean takes a satirical look at the contradictory pressures faced by women today examining how television and social media can be fun and expressive spaces to explore identity, but simultaneously a gilded prison that encourages women to conform to strict beauty ideals.

Developed in support of the the film premiere, the website plays on the themes and aesthetics of the piece to deliver an online experience combining meat cleavers, pulsing eyeballs and GeoCities DIY aesthetic with a saccharine pastel palette